Apply Anyway Ebook

Apply Anyway — The Funding Guide

I won £65,000 in funding in my first two years of business. While working a full-time job. While making patties by hand in my kitchen with a fork and a dumpling crimper. While figuring it all out as I went.

People ask me how I did it all the time. For a long time my answer was short. This guide is the real answer.

Apply Anyway covers everything. Every competition I entered. Every grant I applied for. Every loan I pursued. The ones I won, the ones I lost, and exactly what I learned from each one.

Inside the guide:

How to write a funding application that actually wins. How to pitch live, on video, and when everything goes wrong. How to use AI without losing your voice. How to leverage what you already have even when it does not look impressive on paper. Why your pipeline and your potential are just as powerful as your revenue history. A master list of every funding source worth knowing about right now, with direct links.

The funding covered includes:

£5,000 from Simon Squibb. £20,000 equity investment from Forbes Family Group. £1,500 from Foundervine. £15,000 from the BEO Sky F100 accelerator. £25,000 from the Black Food Fund. A £20,000 Start Up Loan.

Plus the rejections. The NatWest Accelerator. FundHership. What went wrong, what I wish I had done differently, and why I kept going.

This is not a generic business guide. It is a first-person account of what actually works, written by someone who has done it, for founders who are ready to do the same.

£15 for your first 7 days. Price rises to £20 after that.

Instant digital download. Yours forever.